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At this point Dean Wellins, who worked on Iron Giant signed on as co-director. Rapunzel is voiced by Mandy Moore and her costar male figure is Flynn Ryder voiced by Zachary Levi. Lasseter and Keane compromised and decided to lose “Unbraided” from the title and make the story a more modern heroine story. Lasseter wanted to change the Rapunzel story into a classic fairytale much like Disney classic Princess stories.
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In 2006 John Lasseter from Pixar, who inspired Glen Keane, became his boss. He noted in 2005, “After all, I was the guy who kept saying ‘I’ll kill any person that tries to take a pencil out of my hand.’ Now I have to eat those words.” Keane was a big proponent for keeping with cel animation but was forced to get into the CGI animation in order to survive at Disney. Glen Keane was upset over the order to make the film, CGI instead of hand drawn. Also at this point in the process the name of the film was “Rapunzel Unbraided,” a very fitting name for the remix of a classic story. The second condition was that it needed to be CGI animated since cel animation was not doing well anymore and they saw how Pixar and DreamWorks were succeeding with their CGI films. This first condition obviously prevents the Rapunzel-inspired story from being a classic damsel in distress princess story where the brave man comes to save the day. This would mean modernizing the story and making it into a spin on a classic fairytale. They said the story had to be a “fractured fairy tale” similar to DreamWorks’ Shrek. They had two conditions that needed to be met before they allowed the animation to go forward. When Keane proposed the retelling of Rapunzel to Walt Disney Feature Animation head David Stainton and Disney CEO Michael Eisner. Glen Keane is named, “animation’s version of a rock star,” so no matter what the changes are, I am sure the film will be animated well and the story line will hopefully be better than The Princess and the Frog. Glen Keane has worked on both Aladdin and Tarzan so it may not be a a bad change shifting the story line away from Princess based.
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Glen Keane “struggled for many years to bring Rapunzel to the big screen.” The story will be more like Tarzan or Aladdin where the boy is just as important or even more important than the Princess. Even though the Disney Princesses merchandise line earned $3.4 billion dollars in 2006 alone, Disney thought that they needed the change away from the Princess theme.
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They thought this would be a hit in the movie theaters but since The Princess and the Frog did poorly in theaters, Disney felt the need to revamp the name and story line.
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This post will talk about the troubles Disney has had with the making of the Rapunzel-inspired movie.ĭisney wanted to turn Rapunzel into another Disney princess movie following in the line of classics such as Snow White, Beauty and the Beast, and The Little Mermaid. The creator Glen Keane, who is the son of Family Circus creator Bil Keane, was the major push behind making the story of Rapunzel into a major Disney film. Disney wanted to steer away from the Princess storyline. Their shift in name change came shortly after The Princess and the Frog unfortunately flopped in theaters worldwide. Disney originally planned on naming their new CGI animated movie Rapunzel instead of Tangled.